KARDASHIAN fans have become convinced that Kim is shading her sister Kylie Jenner with her latest product launch.
The duo were already competing with their beauty lines, but now it looks to their followers like the 41-year-old is ready to step up the rivalry.
Earlier this week, the mother of four officially revealed her latest venture – a new skincare line called SKKN BY KIM.
Kim shared that she created a nine-product ritual with the help of "dermatologists and estheticians.”
Though it was meant to be a happy announcement for the reality star, her fans couldn’t help but point out that someone in her family already has a skincare brand set up.
Her 24-year-old sister launched Kylie Skin in May 2019, two years before Kim revealed her own line.
Fans now believe Kim is shading her younger sibling Kylie, as the two collections would directly compete with one another.
In the comments section of TikTok videos about the new line, one shocked fan wrote: “She’s coming for Kylie skin.”
Another pointed out about Kim’s products: “I don't know, it’s giving beige Kylieskin.”
A third asked what many others seemed to be wondering: “Why would she have a skin care line when Kylie has one?”
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A fourth stated: “Now everyone is gonna compare this with Kylie skin...We’ll see who does it better.”
Others blasted Kim for having such a hefty price tag attached to her line.
“Not even Kylie’s stuff is this expensive,” one fan on TikTok blasted.
In January, The Sun exclusively broke the news of Kim's new skin line, as well as the name of the company.
In the shots, the TV personality wore a skimpy tan two-piece bikini with a matching skirt wrap, as she showed off a glowing tan.
Kim also snapped photos of her collections of products, as well as an up-close shot of her flawless facial features.
The beauty mogul captioned the post: "I’m excited to finally introduce to you SKKN BY KIM, a rejuvenating nine-product skincare ritual that I have developed from start to finish.
"I’ve been so privileged to learn about skin and skincare over the years from the world’s top dermatologists and estheticians, and every bottle from my new line is filled with the knowledge I’ve accumulated along the way."
The Keeping Up With the Kardashians alum continued: "You will experience refillable packaging, and clean, science-backed ingredients designed to nourish all skin types, tones, and textures at all stages of maturity.
"I created this line so that everyone can feel confident in their skin, and I can’t wait to finally be able to share it with you!"
The nine items – which include a cleanser, toner, exfoliator, hyaluronic acid serum, vitamin C serum, and more - total $630.
In a decidedly candid interview with ahead of the launch, she discussed the nine-step product line, calling the high price "a necessity."
When asked how she will explain the high price to her 315 MILLION Instagram followers, when the majority of them "likely won't be able to afford it," she quipped the line is for the "prestigious."